STC introduces a 12-week digital economy acceleration program to assist 50 local tourism MSMEs in building direct booking channels.
The Siem Reap Tourism Club has rolled out a targeted digital enablement program designed to help boutique hotels, artisanal crafts shops, and culinary destinations adapt to digital traveler trends.
Through hands-on mentorship, participants receive direct training in direct booking engines, Google Maps optimization, and multilingual storytelling.
Program Pillars
The curriculum addresses structural challenges encountered by small tourism businesses in transitioning to digital payments and direct booking ecosystems.
- Setting up automated reservation and omnichannel CRM tools
- Direct social storytelling masterclasses for Instagram and TikTok
- Integration of zero-fee QR payment systems for foreign tourists
- Access to seed micro-grants for website development
Background
Following a comprehensive survey of 85 local enterprises in early 2025, STC identified an urgent requirement for digital capacity development among independent operators in Siem Reap.