STC reports record membership growth in 2024 with 120+ active tourism businesses joining the association.
The Annual Operations Review highlights key financial metrics, membership expansions, and new sustainable hospitality benchmarks established in the Siem Reap region throughout 2024.
Key Growth Milestones
Association membership increased by 38% year-over-year, driven by boutique accommodation providers and experiential tour operators.
- 120+ active member businesses across 8 tourism subsectors
- Over $180,000 reinvested directly into rural community tourism initiatives
- 18 vocational workshops organized with 2,400+ certified attendees
Outlook
STC continues to bridge the private sector and government agencies, championing responsible tourism development across Cambodia.